In graphic design, it’s important to create content that will keep visitors on your website. Graphic designers aim to create engaging content by infusing written language into their art. This helps deliver content that aligns with the brand identity and values and can influence how your audience perceives you. For this reason, written language not only must be readable, and visually appealing but to show the personality of the brand and stand out from the competitors. To achieve this effect, any professional in this field must master the art of typography.
What is Typography?
Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line spacing, letter spacing, and spaces between pairs of letters. Apart from using typography as a communication tool, it can also play a crucial role in graphic and web design. Typography in graphic design includes the creation of visual content for various print and digital media. For example, billboards, banners, signs, magazine articles, posters, letters, etc. While in web design typography includes the creation of websites and web pages.
Why Typography is important?
Some of the most important roles of typography include:
Draw attention
Probably most of us are familiar with the proverb “Don’t judge a book by its cover”, but most of us do it anyway. For this reason, it’s important to find the best ways to grab a viewer’s attention and stand out from competitors. The right way of applying typography allows the design of your textual elements to stand out when competing with other visual components for the attention of the viewers.
- Using different font sizes and contrast will draw attention to the most important words on the page as long as it’s right placed. For example, placing the most important information in the center will most likely attract the viewer’s
- Clear visual hierarchy – Another characteristic of typography that will not only grab the viewer’s attention but also make textual elements easily readable, and visually appealing is a clear visual hierarchy of information. By guiding a viewer’s eye to a page’s most vital textual elements, whether it’s a heading, subheading, or body text.
Promote brand recognition
The design elements such as typography, logo, and colors help customers quickly recognize and associate them with a particular brand.
Typography is related to the choice of fonts, styles, and sizes of the messages you want to deliver to your audience. This, in turn, will provoke different emotions in the audience.
Choosing the style of typography will give personality to your design that aligns with your brand identity and values. This way you can influence how your audience perceives and relates to your brand. By indicating whether the design of the brand is playful, warm, mysterious, edgy, youthful, etc.
Conclusion
Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. Besides being used as a communication tool, typography also plays a crucial role in graphic and web design.
In graphic design, typography includes the creation of visual content for various print and digital media. For example, banners, billboards, signs, magazine articles, letters, and posters. While in web design includes the creation of websites and web pages.
No matter if it is web design or graphic design, when choosing the style of typography you need to consider factors such as brand personality and visual appeal.
