In the World Wide Web, every separate document is an individual web page. A collection of web pages makes a website as each web page has its purpose. For example when users click on a link that leads to an ad, email, or other digital location, they “land” on a web page. This page is called a landing page.
What is a landing page?
In digital marketing, a landing page is a stand-alone page that is designed to encourage users to take a specific action. Whether this action is buying a product or subscribing to a newsletter, it’s important to implement a call to action (CTA). This CTA must be supported with information about the offer or the item and can take the form of a link or button. In the hope that the viewers could become customers.
It is important to distinguish between a landing page, a homepage, and any other web page on a website. This will give you a better idea of what the landing page is about.
What is a homepage?
The homepage is the main entry of a website whose purpose is to give users information about the meaning of the website. To help users learn more about the website, and encourage them to keep exploring. This page has a menu and multiple CTA’s that guide consumers to the other pages on the website. This differentiates it from the landing page which has a single CTA.
Regardless of the type of page, the main goal of every website should be to gain traffic.
In turn, the landing page is also divided into two main types:
What are the types of landing pages?
As we mentioned earlier there are two main types of landing pages, such as lead generation and click-through landing pages.
Lead Generation Landing Pages
This type of landing page allows you to gather all the user information that you need to convert visitors into leads. Such as name, email address, and phone number.
Lead generation landing pages are great for marketing leads who have shown genuine interest in your product or service.
Click-Through Landing Pages
Click-through landing pages are designed to persuade users to get to a specific page and take a specific action. This action could be for example making a purchase or signing up for a free trial.
