The idea about offering free LAMP hosting (Linux, Apache, MySQL, PHP) started back in 2003. The opportunity was seized by the Awardspace CEO, who was by that time running one of the first pure html free hosting companies. Free HTML hosting companies were just a few (this was the so called web 1.0 era, for hosting static web sites, where content creators were little and most of the users were acting as consumers). While html hosting (web 1.0) was really booming the new trends in hosting was dynamic HTML that had the ability to change its content by users interacting and collaborating with each other and in that way participating and communicating in a virtual community on a specific website i.e. forum websites.