‘Tis the season to be jolly. Fa la la la la, la la la la. Once malls start blasting old Christmas classics, you know the holiday season is knocking on your door. And so is the sales season. Even if throughout the year you somehow managed to neglect your eCommerce website, now it’s clear as day that slouching and crouching, and lounging won’t work. (Even though we all wish they did with all the food we intend to consume on the holidays!)
Forecasts on the holidays, however, predict sales. This means that all of your competitors will be taking the opportunity to promote their online stores enticing your prospective customers into their own realms. And that’s Christmas carol no one want to sing!
In order to fully enjoy the advantages of the holiday shopping season, it is imperative to prepare your WooCommerce website for it. We’ve prepared a list of the 5 best WooCommerce plugins which will help you customize your website and drive sales during the holidays.
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1. Customer Reviews for WooCommerce
If there’s something that has the capacity to convince the online user to make a purchase, that’s a comprehensive positive review. WooCommerce does not typically include a review option but that does not mean you cannot add one to your website.
The Customer Reviews plugin is among our list for the best WooCommerce plugins for a reason. It allows customers’ voices to be heard by letting them leave product reviews and feedback. On the hand, your conversions inevitably increase with exhibiting the first-hand impressions of existing clients.
The plugin also allows you to send automatic review reminders via email to those who recently purchased a product from your store.
2. Extra Product Options for WooCommerce
Whether it’s size, color, fabric, material or something else, at some point you might want to include a variety of option for the same products. This is something that allows customers to find the exact match of their search and thus, drives more prospective sales.
To include options, you’ll need a WooCommerce plugin such as WooCommerce Product Options and Price Calculation Formulas. As the name suggests, the plugin allows users to add custom options to existing WooCommerce products and also calculate custom prices based on any formula.
This personalization of your WooCommerce store will surely prove fruitful once you deliver the wanted option of a product to the right customers.
3. WOOF – Products Filter for WooCommerce
In today’s fast-paced world, scrolling to infinite pages of products is not only inefficient but also largely avoided. This is why, if you’d like to retain users who’ve landed on your page, make sure to include the option of filtering out the products based on certain properties or features.
WOOF is a WordPress plugin which allows WooCommerce websites to incorporate filtering options. Website customers can filter products by categories, attributes, products tags, products custom taxonomies, and price. The high flexibility offered by the plugin is already appreciated by 70,000+ WooCommerce sellers and the number grows daily.
4. WooCommerce Advanced Free Shipping
Shipping is another aspect of your eCommerce that you might want to reconsider this holiday season. Allowing custom shipping calculations, and most importantly offering free shipping, will certainly skyrocket your sales this year.
With customizable rules determining when a free shipping rate should be available for a customer, the WooCommerce Advanced Free Shipping is an incredible plugin to complement your website’s content. You can create condition groups within each shipping rate. These conditions can include the subtotal of purchased products, discounts, country, volume, weights, etc. Moreover, your customers will take advantage of free shipping and thus, be more prone to make a purchase from your online store.
5.Discount Rules for WooCommerce
It wouldn’t have been an article for the best WooCommerce plugins for the holiday season if we didn’t talk about the almighty discounts. There’s no surprise here. Christmas means sales and this shouldn’t be something to consider for too long. Offering discounts to your users on the holidays allows them to purchase presents for family, friends or even themselves and can bring joy to human beings across the globe.
While you can include discounts on products using the WooCommerce plugin itself, the Discount Rules for WooCommerce lets you create bulk discounts, dynamic pricing, advanced discounts, percentage discounts, user role-based discounts for your products. Just like the shipping customizable conditions, here again, you can choose to offer discounts based on quantity, subtotal, buy one – get one free deals. Offering dynamic pricing is a must-have for any website looking to embrace holiday sales.
Increasing Sales This Holiday Season
While holidays have a different meaning to us all, one thing is certain – no one can remain indifferent to them. This is why catering to your audiences need to celebrate whatever they believe to be the true meaning behind this season is an imperative for you as an online store owner.
Luckily there are plenty of resources online to make your endeavours as easy and customizable as possible. WooCommerce is the preferred eCommerce platform with users from every walk of life. A vast variety of products are sold daily through it all around the globe. While incredibly useful and personalizable, the plugin is sometimes not enough for what we envision for our website to be.
Features such as customer reviews, product options, filtering, shipping, and discount flexibility have the capacity to boost your traffic, drive more sales than ever and offer a pleasant customer journey to every visitor. And that’s a win-win situation!