3 Huge Web Design Trends for 2017

Sep 25, 2017Blog, Design

Web design is like a Maths class.
When you finally think you got it, a bunch of new stuff appears proving you wrong.

We all know the struggle of keeping up with the latest web design trends. Learning to recognize the tendencies of the new elements, however, can turn you into an original and innovative designer grasping the concept of those trends.

In 2017, there have been some impressive trends that kept developing and spreading across the web. Let’s take a look at the biggest web design trends that framed our design vision in the past nine months.

1. Responsiveness. Good new responsiveness.

If three years ago someone had told me that content was going to be designed for mobile devices first and only then constructed to fit desktop users, I wouldn’t believe it. Well, it’s a fact in 2017 you can’t neglect.

Today, responsiveness has a multi-layered purpose and only focusing on one of them might leave your work incomplete.

First and foremost, responsive design means you reduce the costs of developing different websites. In other words, companies pay for a single website while receiving content suitable not only for desktop but also mobile and tablets.

Another huge advantage of embracing a responsive design lies in its inclusiveness. If a few years ago it seemed impossible to enjoy the full potential of the web only through your mobile device, now more and more users are using only their smartphones. Having a responsive website means that you expand your prospective audience by including all device owners.

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Flexible Experimental Layouts

Blame it on the mobile devices because the good old grid seems outdated today. This means that one of the biggest web design trends for the year is “breaking the grid”.
Layouts have never had more fluid and experimental looks. Spicing the design by overlapping, resizing and moving objects creates the feeling of vitality and sharpness. Essentially, the more unpredictable you are in the means of size, shape, and layout, the more enjoyable your user experience is.

Fubiz.net incorporates all of the mentioned in an incredibly simplistic yet dynamic layout. The grid is broken by changing the number of the columns unexpectedly, by overlapping and by shadowing.


As opposed to the other image file types (such as JPEG, PNG, GIF), SVG files are vector formats, and not raster. This means that they’re constructed by lines and curves instead of pixels.
There are, in fact, numerous advantages of using SVG in web design.

  • incredibly responsive. Being vector file type means that no matter how much you zoom in, you’ll still see lines and curves as opposed to pixels. Thereof, all of the devices will display the image with the same quality and sharpness.
  • small file size. Even though the image might appear large on screens, its size remains small which assist the speed of your website.

All of the images above have the same file size but when you zoom in the SVG file its quality remains high without enlarging the size.

SVGs are gaining more and more popularity in web design and incorporating them into your own website through logo or illustrations means that it will stay up to date with the innovations.

Prototyping Tools

Even though prototyping tools themselves aren’t an actual trend in the web design, they’re still one of the elements in web design that is spreading rapidly.
Web Design Trends
Tools such as Webflow and UXPin are huge at the moment as they allow you to prototype design your website with all its working features. By quickly creating working prototypes, you’re able to measure their functionality, design, and aesthetics sparing yourself the troubles of coding.

2. I like to move it, move it.

Contemporary web designers would make Newton proud as they firmly apply dynamics principles wherever possible. This year nothing is static. From Facebook adding a GIF button to comments to Youtube including preview in the thumbnails.

Gone are the days when you needed to use your imagination to attribute life and movement to imagery. Now it’s all cooked and prepared in the designer’s mind beforehand. There are three main forms where movement can be applied:


You might think that video has been around for quite a while but in fact, it has never had the influence it has right now. Web design is all about WebM formats and it seems like they’re here to stay.

YellowLeaf Hammocks’ About page

Quick tip: When uploading an HTML5 video make sure to provide both WebM and MP4 formats to ensure that your video will be supported on all devices.


Admit it, you too become a child when you hover over something and it has an animation! Such a simple and yet effective touch has an incredible impact on your UX. Whether it’s the reminiscence of our school presentations, or something else, the animated objects keep getting more and more popular among contemporary designers.

Some of the options to consider when incorporating animations into your websites are:

    • GIFs
    • motions on click or hover
    • animated loading 
    • or why not some incredibly creative 404 pages?

Credit: Tylor Milne


Lately, in our office, all you can hear is “Parallax this, parallax that.” In other words, we apply it a lot. So do most of the web designers today as it breaks the expectation of the user and creates the feeling of being accompanied during his journey.

One of my favorite examples for great parallax usage lately has been Android’s 8.0 Oreo page. Such a simple and yet effective touch can step your game up in the blink of an eye.

3. Go bold or go home.

One of the most influential web design trends for 2017 has been the usage of bold and heavy visual elements as a balancing entity to the minimalism that had overtaken the web in the past year.

That is actually how it all started – as an attempt for a balanced design vision. This year, however, has proved to be going above and beyond any expectations and just like fashion, art, and graphic design, web design has embraced the “the more, the better” motto. Being bold and brave has never been so artistically implemented and we can see it everywhere.

Heavy Typography

With people’s attention span dwindling away with each passing year, designers and marketers need to find a way to grab it and bring it back where it belongs.

One of the most efficient strategies here is the oversized typography. While scanning through the content on the web, on a social media, or on the website itself, the daring letters definitely grab your eye. From a mere instrument, typography has turned into a key visual this year.

The Home page of the design agency Friends.

Heavy Typography. It’s not that you need it to see better, it’s that when you see it you can’t look away. And that already is a goal achieved.

Color Pop

With the comeback of the 70s in all areas of design, it was impossible for the web design to remain unaffected. Bold and daring colors have proved to go a long way during this year as a major trend companies have been following.

There are two main trends regarding color:

  • Duotones
    Have you seen Spotify lately? They’ve been all about that duotone magic happening right now. Implementing two colors into your web design provides the necessary combination of flexibility and continuity that brings all the pieces together. When it comes to pictures we can see some kind of that good old negative effect in those same two colors.

Blue and purple are Spotify’s choice for this season.

  • Bright Colors
    Choosing the right color for your website is one of the most important decisions you make while designing it. Colors influence our emotions, perceptions, and opinions, and most importantly they convey a message.


    As 2017 has been the year of the courageous design, that’s what the web design trends regarding colors are. Bright contrasting colors, bold hues juxtaposed with muted environments.

    Pantone has already unveiled their choice for 2017 Color of the year. It’s called Greenery and its impact is already visible on many websites.

Pantone has also come up with quite a few color combinations for Greenery to inspire you in case you decide to accommodate the color into your design. The rule of “bold on muted” applies here fully, as well.

To summarize:

2017 has been one of the most daring years in terms of web design trends so far. It has managed to push the boundaries of our attention-grabbing tools, to make responsiveness number one priority, and to challenge our vision of balance and complementary colors.

We can’t be sure what’s there to come until the end of the year but we know for a fact that design is about perceiving the absent and daring to change your point of view to make a difference.

About the Author

Luiza Mirzoyan

Luiza Mirzoyan

Content Writer


  1. Alvaro Hernandez

    I think the color combination is the latest trend in 2017. Due to the popularity of Google’s Material Design, the colors and color combinations recommended in those design guidelines are likely to trend upwards in 2017.

  2. web design firms

    Really a nice post..Its a valuable info. Thanks for sharing.

  3. Chase Webb

    Great info! I like the idea about duotones.

  4. Janet Parker

    Really great article. The trends you have mentioned for 2017 are really true and still trending in the end of the year. I think Duotones is the best trend and used by many designer. Thank you.

  5. Web Development

    Amazingly covered all 3 design trends in 2017. I would like to add my view which is the 2nd point! Videos, animations, GIF can really make the design more attractive and make people visit again and again. Every designer should really adapt this method.

  6. Kamran Paracha

    Lovely article! Being from a web agency ourselves, it’s troublesome to convince clients to go for bright and bold color!

    • Luiza Mirzoyan

      I know the struggle. People usually tend to go for classics as they feel like trends won’t last long. These two, however, have proved over time to be a winning strategy for so many brands.

  7. Laravel Web Development

    Thanks for sharing, I am particularly excited about slants and diagonals in web designs, adds a whole new look a feel 🙂

  8. Cleverus

    Wow! It is really good info! Thanks for sharing this post

  9. Mark

    Amazing article about all 3 design trends in 2017. I would like to add my view which is the 2nd point! Videos, animations, GIF can really make the design more attractive and make people visit again and again. Every designer should really adopt this method.

  10. Smith Johnson

    Really a nice post.
    Its a valuable info. Thanks a ton..

  11. Tom Hardy

    Completely engaging blog. Some of the design trends I was already aware of, but some of them are new to me. The way you presented the whole information is worth-appreciating. Thanks for sharing all these trends.

  12. Student Life Saviour

    Apart from responsiveness, content factor should also be given higher attention, as it is the main factor in ranking a website positively on Google.

  13. Raj Tiwari

    Thanks for providing valuable information web design. Best thinking.

  14. Abbas

    This blog is 2 yrs old but I see its helpful also in 2019. Thanks for sharing.

  15. MLM Software

    Amazing content, so much value! And also, reading your great post makes me want to create even better content myself. Take care.

  16. Hybrid MLM Software

    Very much informative blog. This blog makes me study more about web designing.

  17. Selenium ray

    its a attrative content,keep it up

  18. Salu Singh

    Thanks for writing important tips, creative website design tips, Mobile responsive designing tips and trick, And also provide most helpful tool for website designing.

  19. milena

    It’s a magnificent blog and it was very informative while reading. I look forward to reading more of your blogs.

  20. Co-Rank

    I will use these techniques for my own website which is now under construction. Really very helpful techniques I found here.

  21. MLM Software Company

    Imperative Blog. I really liked your blog and appreciate for writing such a wonderful post. Keep it up.


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