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Why is Digital Marketing So Relevant Today?

by | November 12, 2020

As we all know nowadays we live in a digital world and it is very important to know where to find the right audience. Most of us spend a lot of time online searching for the right content to entertain us or to help us grow professionally. Digital marketing is a component of traditional marketing and just one more technique that will help you to reach more people. You can do this through different digital channels such as social media, mobile applications, emails, web applications, search engines, websites, etc.

Digital marketing is a great option for any business as It works by several different strategies, suitable for any online venture. Each of those strategies may serve a different purpose but they have a common goal. Namely, to reach your target audience, and doing so in a way that is both cost-effective and measurable.

You might have heard this a million times by now but digital technology has drastically changed the way businesses operate today. Many companies are utilizing the digital universe to create brand awareness, impact, and drive customers.

Digital Marketing has an unbelievable impact on people’s interactions, habits, and lifestyle. That is why it is important to integrate this relatively new approach into your marketing effort. Find out which are the digital marketing trends in 2019.

What Is The Difference Between Digital and Traditional Marketing

As every marketer should know digital and traditional marketing are both parts of the same thing. Namely the attempt of presenting your business in the best possible way. Although digital marketing has at its disposal tools that were never available for traditional marketing, they are both striving to measure the same indicators. Say, the size of the audience, their engagement, and, of course, sales, as sales are the main goal of every for-profit venture.

As we mentioned earlier, we are living in a digital world. Naturally, marketers had to adapt to this new era to reach their targeted audience. Of course, one should never underestimate the impact that traditional marketing still could have. Its main tools are print, newspapers, radio, outdoor advertising like billboards, etc.

 Despite their relation, thanks to the tools available, digital marketing could give you more information about the campaigns you create, how people interact with them, and allows you to track and measure the results of your efforts in detail.

In a word, digital and traditional marketing are the same thing, where the main difference between them is how detailed is the data that you will get and how fast you’ll receive it.

How Digital Marketing Works?

As we already know digital marketing is about using digital channels and platforms for business promotion and marketing. The key to understanding how it all works is getting to know each element of digital marketing and recognizing how each of them can help you reach your goals.

Here is a list of the main marketing elements that can help you to create a successful marketing strategy.

1. Website

Every business needs a website. No matter whether you have a bakery, a coffee shop, a grocery shop, a wedding agency, or you offer software as a service having a website is a must.

Although social media platforms and search engines can surely benefit your business, having owned media is significantly different.

The main reason for that to be true is the fact that on your website the one who is determining the rules is you.

No change in algorithms could ever affect a business that is based on owned media.

Naturally, having a website is a crucial point in your digital marketing efforts. What is more, you can create a website for free.


2. SEO

Search engines are extremely important for every business that has a website. This is so because people(potential customers) are constantly looking for information through those engines. This is the main reason that the industry of SEO emerged. SEO stands for “search engine optimization’’ and it is the process of improving your site to increase its visibility for relevant searches. If you have better visibility of your pages in search results, that increases the attention and you can attract new and existing users to your business.


3. Content Marketing

Creating valuable and helpful content to engage your target audience is what is called content marketing. Pretty much everything that someone has shared online can be considered content.

Including but not limited to whitepapers, case studies, articles, blog posts, social media posts, image on Instagram(and Pinterest), videos on YouTube(and similar platforms).

When used in the right way, content can become a marketing tool. And when we use it like this we call it content marketing.

Businesses utilize content marketing to attract attention, drive more sales, generate leads, and increase brand awareness.

This marketing approach is not a new concept, in fact, it is as old as the Internet itself.

Find out which are the 6 Common Content Marketing Mistakes to Avoid


4. Email Marketing

Many businesses use email marketing as a way of communicating with their customers. Email is often used to promote content, showcase discounts and events, and direct people towards the website. It can be also used to maintain a relationship with already existing customers. One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels.

Email marketing doesn’t necessarily require a huge team in order to be successful. It is certainly possible to run an email campaign with good looking templates, videos, images, and logos by yourself.  Some of the most successful email campaigns include simple design and focused content which makes it easy for the users to enter the desired destination.


5. Social Media Marketing (SMM)
 
The main social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest. Almost every business could take advantage of these platforms. It is of utter importance for every enterprise to determine where its target audience gathers and to focus its efforts on this platform. Creating a social media marketing strategy is also important because you need to know where to focus and how to structure the information for your audience. Using social media as a marketing tool means publishing engaging and helpful content in order to develop a relationship with your audience. It is, of course, mandatory for anyone who is after a specific result to gather and analyze data in order to calibrate their further actions.

Businesses are using social media platforms to connect with their audience, build their brands to increase sales, and drive website traffic.

How Digital Marketing Can Help me Grow my Business?

In the digital world, people expect to be able to engage with the brands they love in a meaningful way.

In essence, digital marketing is what allows this to happen.

It is, of course, a great way to drive sales, customer engagement, retention, brand awareness, etc. The list goes on! For example, you can use social media platforms such as Facebook, Instagram, Twitter, LinkedIn to attract new customers and simultaneously maintaining a healthy relationship with the existing ones.

One of the main benefits of digital marketing is that it is the most cost-effective way to market your business. Due to it lowers costs, digital marketing is accessible to both small and well-established ventures. Digital marketing allows you to track and measure the results of your efforts which will facilitate the process of determining which actions are working well for you and which are not.

As you can see the opportunities online are endless and this allows you to build a meaningful relationship with your tribe, which is after all that every brand is going after.

Conclusion

Digital marketing is changing every day and it is becoming more and more powerful. Among all of the benefits that we’ve discussed throughout this article, the main is that you can track the results of your efforts with incredible accuracy, which means it is easy to see which tactics are producing desirable results and which ones must be calibrated.

Marketing is all about targeting the right people with the right message.

 Implementing digital marketing will give you an endless ocean of opportunities to develop your business and reach new customers.

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