When starting a business finding a target audience is important for every entrepreneur. For a business to succeed, retaining existing customers and keeping their purchases coming is essential. Many...
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Intellectual Property
People's intellect creates artworks such as symbols, logos, brand names, or designs. These assets are called intangible and as such they must be protected. This is where intellectual property comes...
Freemium
Often when companies decide to launch their new product or service they study the usage behavior of their customers. This can be possible with a business model called freemium. What is...
Entrepreneurship
Whether you have decided to fulfill a specific need of society or to work for yourself you have to start your own business. For this business to be successful and to gain customers, it has to be...
Customer Lifetime Value (CLV)
It is important for any business to have positive customer experiences to keep clients purchasing. In order to do that companies need to gain their trust and loyalty. Customer loyalty is when the...
Co-Branding
Every business needs a marketing strategy to increase their brand visibility and increase their profit. In this article, we will take a look at a method that includes combining two or more...
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Latest posts:
What is a Content Map And How it Helps Your Business
In the competitive field of content marketing, success can't be achieved solely by producing more pieces of content; nowadays, it is about creating the right type of content and publication for the right target audience. Many businesses and marketers fall into the...
What Are Content Pillars and Why Are They Vital for Your Blog
Creating an online blog can be quite an exciting experience. Regardless of whether you want to share your thoughts with the world or expand your business site with a new and informative section, knowing how to structure your blog content is vital for your website's...
A Social Media Marketing Plan that Converts: All You Need to Know
Having a successful social media marketing campaign is vital for any business that wants to stay competitive in today's world. Campaigns help you with brand awareness, followers, leads, and conversions. However, each campaign should be well-structured to deliver...
Content Marketing vs Social Media Marketing: Which is Better for Your Project?
Among numerous digital marketing strategies and tactics available, two remain constant in today's online landscape: content marketing and social media marketing. At first glance, both appear similar and even interchangeable, as they both revolve around using...
6 Social Media Marketing Tips to Enhance Your Online Presence
Social media marketing remains a crucial component of any contemporary marketing strategy, with billions of daily users, platforms such as Instagram, Facebook, and TikTok grant businesses great opportunities for brand awareness, promoting products and services, and...