The goal of any business is to know its potential customers and what are their specific needs and problems. Then create the appropriate product or service that provides them with a specific solution...
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Market Segmentation
Understanding your company’s audience, reaching them, and satisfying their needs is fundamental to marketing. Since each customer has a specific set of characteristics, there are many different...
Product Positioning
After launching a product, the company's next goal is to get it seen and remembered by the public. One way to create a memorable image around a product is by making the product carry a certain...
Marketing
When building a business, the profit is a far-off dream. The real purpose of the business is to create customers by satisfying their specific needs. Often, many startups shut down because they fail...
Press release
An essential part of any business is its growth. Continuous growth improves confidence in the firm, leading to increased profits. One of the ways to keep the business growing is by informing its...
Demographics
To be successful, every business needs a group of people who are interested in the products or services that it offers. This group of people is called a target audience. In order to create effective...
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