Social media marketing remains a crucial component of any contemporary marketing strategy, with billions of daily users, platforms such as Instagram, Facebook, and TikTok grant businesses great opportunities for brand awareness, promoting products and services, and launching promotional campaigns. However, posting aimlessly for the sole sake of activity won’t grant you any meaningful results. To get the most out of social media for your business, you need a plan and a specific approach, so you grab the attention of users and convert them into paying customers.
In the following paragraphs, we share our 6 best social media marketing tips to make your online presence more appealing and engaging.
1. Create a Strategy
Occasional publications on any platform are unlikely to grant you business results. Your business’s online presence should be well-planned and tailored to each platform’s specific type of users. Something more, you need to define the goals of your social media activity – do you wish to increase brand awareness, drive traffic to your website, or generate leads and sales? All these factors can be beneficial for you, but only when you incorporate them in a structured strategy that grants you vision, ideas, approaches, and understanding of each step of the marketing process.
To create a strategy that brings results, you need to ask yourself a few questions and, depending on the answers, plan your future steps. These questions are:
- Which platforms should I use?
- What are the business goals I want to achieve by using social media?
- Who are my potential clients, and which platforms do they use the most?
- What type of content should I publish on social media?
- How can I track performance and results?
Once you come up with answers, start acting on social media the way that aligns with them and your business goals. If you are interested in our social media marketing tips, and want to learn more about marketing strategies, then read our article on the topic:
How to Create a Successful Social Media Marketing Campaign from Scratch
2. Publish Diverse Content
High-quality content is key to a prominent social media presence and a successful campaign. However, alongside remaining genuine and to-the-point with your publications, you should also share different types of content across social media – your content calendar should contain various types of formats, tones, and topics to discuss. This is important, as today’s social media audiences are used to dynamics in content and can quickly get fatigued by stumbling upon the same type of publications over and over again.
Think of your social media feed as a cool magazine – it should be both informative, engaging, and entertaining. To achieve this, consider including these types of posts:
- How-tos – Provide practical solutions to issues in your industry and tie them with your website’s blog on the topic or directly with your products. However, don’t be too pushy and aggressive, as this will alienate your audience – focus on granting tips without wanting anything in return.
- Industry news – Similar to the how-tos, publishing and commenting on industry news is a great way of engaging wth your audience. Something more, by publishing industry news, you have the chance to monitor which are your most active users and on which platforms they dwell the most. Use this knowledge to your advantage when crafting your campaigns!
- Insights and data-driven reports – Although a bit more serious and technical, sharing infographics, research findings, and various analyses can help your brand establish itself as an authority in the field. This can greatly enhance the trust in your brand and eventually lead to more paying clients.
- Pools and questions. Asking questions and encouraging users to take action in various polls and other types of interactive content can help you keep your audience engaged, but also can help you get insights about their preferences and needs. Such knowledge is valuable, as it can help you tailor your products and services in a way that is more appealing to customers.
Also, use different publication formats, so you reach a wider audience – incorporate text, publish images, videos, stories, launch live streams, and use the platform-specific types of publications, so as to keep your audience engaged and interested in your feed.
3. Remain Consistent
As in any other business field, remaining consistent with your social media marketing is important for success. Each publication and interaction with your audience helps shape their perception of your brand, products, and overall notion of your business. Although different platforms host different types of users, and you should have specific approaches for each audience segment, your core brand voice and identity should remain the same across all mediums.
Whether you wish your brand to be perceived as bold, approachable, fun, or anything else, you need to convey that notion and message consistently with your tone, images, and texts. To achieve this, you should always keep your visual identity consistent on every channel – use the same logo, brand colors, fonts, and designs. Furthermore, always stick to themes and topics that align with your brand’s values, even if you adapt the format and tone for each social media platform.
4. Participate in Conversation
Don’t just schedule your posts and log out of the platforms. The success behind social media is based on the possibility of communicating and interacting with others. This is why, to get the most out of your social media presence, don’t just publish content – keep track of who is engaging with your publications, pay attention to everything that goes on the platform, and respond with comments, likes, shares, or anything else. Participate in discussions and ask questions. Doing so demonstrates that your brand remains authentic and helps to make your business look like a part of the community and not only as a corporate machine that focuses on revenue and nothing else.
5. Invest in Social Media Ads
Although organic content is valuable, in today’s crowded social media space, it is rarely enough to achieve your goals. It is completely possible that even your loyal followers don’t see your latest publications right away. This is where paid advertising comes into play. Despite being perceived as pushy and even aggressive, when done right, advertising on social media can greatly help your brand grow.
A great asset that most social media platforms provide is the detailed targeting options – you can target audiences by demographics, interests, behaviours, job titles, retarget users who have interacted with you, retarget clients, and more. This depth and precision of targeting can help you reach just the right audience with your ads.
Something more, when advertising, you can achieve various business goals such as brand awareness, finding new customer segments, and selling more.
To begin with, advertisements on social media start small – invest a small amount of money, and create different types of ads – carousels, video ads, or anything else. Then, experiment with different audience segments and monitor performance and results to see whether it is worth investing more into such an approach. Find out which segments respond to which types of ads and focus your endeavours there.
6. Track Performance with Various Tools
Numerous tools can help you with your social media marketing efforts. Nowadays, there are instruments for everything – social listening, analytics, scheduling, planning, and many more. Try out such tools and make your work easier and more focused. If you are interested in the topic, then check out our suggestions for social media marketing tools.
Conclusion – 6 Social Media Marketing Tips to Enhance Your Online Presence
Social media marketing is a fundamental part of each business strategy. With billions of users across the globe, social media platforms provide businesses with great opportunities to find, attract, and engage with new audiences. However, being prominent on social media requires more than just logging in. In today’s crowded spaces, you should have a precise strategy, publish interesting and diverse content, be consistent, and analyze performance.
By combining these social media marketing tips with various tools for planning, tracking, and optimizing, you have a great asset in your hands that can deliver customer engagement, new audiences, and numerous more paying clients.