Search engine optimization is not just a trend in digital marketing. It is a lot more than that. Failing to optimize your website’s content for the Search Engines often leads to a lower ranking in the SERP and thus, to a lower number of visitors.
WordPress SEO, as everything in WordPress, is easier.
How to SEO WordPress
Presuming that you know what SEO is, let’s start with this WordPress SEO tutorials right away.
To SEO your WordPress website, you, most often than not, should use a plugin.
Related: How to Add Plugin in WordPress
But that part we’ll leave for the end of this tutorial.
Meanwhile, let’s take a look at the top ranking factors that you can alter.
Your WordPress website has to have a high loading speed. We already have a tutorial on how to speed up a WordPress Website. Except for the website optimization, one of the key factors of the speed of your website is the hosting service that you are using. Using WordPress Hosting is the best solution for every WordPress site.
A related to the speed (but not only), and a very important ranking factor is the time that users stay on your website (i.e. bounce rate). If the users are landing on your website, and leave it right away, the search engines presume that the visitors didn’t find what they were looking for, and thus, your content is not relevant to the search query.
To SEO a WordPress website, you need to optimize its speed, and the content. Furthermore, take care of the permalinks of your website, and for the SEO title, and the SEO meta description.
Best Permalink Structure for SEO in WordPress
We’ve covered the topic of what are permalinks in our WordPress Tutorial. In that same article, we’ve glanced the surface of how and why are the permalinks are important for the ranking of your website on the Search Engines.
Anyway, the best way to utilize the power of SEO in your WordPress website doesn’t exist.
If your website’s permalinks are non-readable to humans, meaning they are a random string of post type and an ID number, like “?p=123”, but your website still ranks in on the first page of the search engines, you might want to leave it as it is.
Bear in mind that, if not done correctly, changing the structure of your permalinks might result in deterioration of your current ranking.
But if you are starting a website, it would be better to change the structure of your permalinks to human-readable words.
The permalink to the article you are currently reading is “awardspace.com/wordpress-tutorials/wordpress-seo/” which is a human-readable permalink structure.
And, depending on how many content types you have on your website it could be the best. Not only your posts will be gathered together so that every Tutorial post is in the tutorial category but your website visitors will be able to orientate themselves at any time by looking the URL that they are currently on.
In few words, the best permalink structure for SEO in WordPress (and not only), depends on how much content types your website has. If you have a blog, and nothing else, the best structure is “websitename.com/post-name”.
Whatever structure you choose to use – one that shows the category name – or one that doesn’t, it is crucial for your post’s slugs to be composed of words.
Choose the right Hosting
SEO Title and SEO Meta Description in WordPress
Everyone who claims to be an SEO, and to have even a bit of expertise in the field, talks about the mythological ranking factors.
And yes, they exist, and they are way too much for a single person to be able to pay attention to each one of these factors. But some of those factors you shouldn’t leave unattended. Like the click-through rate.
The search engines are evaluating what percent of the people that have seen your page in the SERP, have chosen to click on it. The higher the CTR, the more relevant your content is to the search. Thus, the higher your rankings will be.
To utilize the full potential of the SEO Title and SEO Meta Description, you should know that, they are not changing directly your rankings, but if written better than your competitor’s, and you get the most clicks, the SEO title and description could be a highly effective method to rank higher.
These so-called SEO Title and Description, are the title and the description that the users of search engines will see when they look for something on the web.
Thus, if you use the right words(and the keywords you want to rank for) in this SEO introduction to your content, you’ll collect most of the clicks.
Best SEO plugin for WordPress
To install a plugin in WordPress is easy. It is a lot harder to choose the right plugin.
There are a vast number of plugins, presenting a solution to each problem you might have. If you want an SEO plugin, there are a lot of them.
They are giving you the ability to create an XML sitemap, to edit the social media featured images, and, of course, to optimize the article you’ve written.
Both Yoast SEO, and All in One SEO Pack will let you change the meta title and the meta description of your post. We, at AwardSpace, have chosen Yoast to optimize our WordPress website for the search engine.
Related: How to use Yoast SEO in WordPress
How to Add SEO Title and SEO Meta Description
In our WordPress Tutorials website, which we use to showcase what the CMS is capable of, we’ve chosen a post which we’ve used to show you how to embed a PDF in WordPress. Now that post will be once more of value, so we could show you how to add SEO Title and meta description.
With both of the plugins, if you want to customize the meta title and description, so they serve your SEO purposes, you need to scroll down below the post(or page) editor, and to find the section dedicated to the plugin.
With both of the plugins, you’ll be presented with the opportunity to change the targeted keyword, the title, and the description which are to be shown in the SERP’s.
Here is how both of the plugins’ section look, and what to do, once you find them.