It is likely that you have struggled with he so-called writer’s block. We have all been there and have experienced it. In fact, even people behind the most popular blogs sometimes struggle to create a new publication that engages their audience. Luckily, there are numerous ways to come up with interesting blog article ideas, and in this article, we share the best ones.
This step-by-step guide will help you find blog post ideas, plan, and create content that resonates with your target audience, regardless of whether you want to grow your brand, start a business, or incorporate blogging as a part of your content marketing strategy.
So, let’s waste no more time and share some ideas. Keep in mind that our suggestions are not listed in any particular order.
1. Share Audience Stories and Case Studies
Customer testimonials and case studies can become very handy when you think about what to write about next. Both can help you build trust and provide value, as both can go beyond simple claims and can highlight how your customers have achieved success, whether we talk about increased sales, time savings, personal improvement, or anything else. Sharing customer testimonials and case studies are resources that are worth using in your brainstorming sessions.
To get the most out of testimonials and case studies, make sure to include as many details as possible: what was the customer’s initial aim and need, what solution you provided, and what was the process to the positive outcome. However, when working on your publications, avoid adding brand credibility without offering practical solutions to real needs. People need answers and trust. Grant these, and you have quite a high chance of earning trust and customers.
What makes such blog ideas important is the fact that they build authority. When done right, they guide readers through relatable scenarios and show them that there’s a quite adequate solution to their needs in your brand.
In short, when publishing customer testimonials and case studies, you reinforce expertise, earn trust, and give people good reasons to trust your brand.
2. Publish Lists and Recommendations
In today’s Internet space, people are used to engaging with curated content because it’s easy to skim and grants answers almost instantly. With such publications, you can simplify their decision-making process by gathering much-needed suggestions all in a single publication and in an easily skimmable manner. Whether you are listing marketing tools, books, a list of favorite books, or anything else, you can position your blogger who has already done the work instead of them and present the essence in an easily digestible form.
Furthermore, such publications are not only engaging but also shareable. Readers can oftentimes share your publications because they have found something specific and valuable in them, and therefore have decided that it is worth sharing this information with other people. This means that you can tailor different lists and recommendations to your target audience in such a way that different types of content reach different types of customer segments.
3. Publish Step-by-Step Guides
Step-by-step guides and tutorials are valuable resources in all industries and blogging niches. When crafted properly, they can help solve real problems and provide clear directions to your readers. In most cases, when a reader is not sure where to begin, an ultimate guide becomes an excellent starting position to help them digest everything there is about the topic, making the learning process feel achievable.
Such publications are not only helpful to your readers. They can also contribute to your website’s visibility. When you optimize for valuable keywords, make content pillars and content maps, then you not only showcase expertise in a given field, but also work for your website’s SEO – the process that helps your website generate better organic traffic.
4. Highlight Industry Trends
Keep an eye on what is happening within your industry and create publications for the most important and notable news. This can give you a steady stream of relevant ideas for publications.
You can start by identifying the leading voices and authoritative websites in your industry and then analyzing their topics and publications. By doing so, you achieve two goals with a single approach: you inform yourself about noteworthy news, and you can also get ideas about yet more content topics and publications.
Once you filter these topics, you can turn them into new and original blog posts for your website. For example, you can:
- Summarize trends: Explain what is happening in your field and why it is important to your target audience.
- Respond with your opinion: Agree/disagree with a statement, comment on news, expand on viewpoints. This is a great way of adding depth to your blogging publications.
- Compare approaches: Outline how industry leaders are tackling challenges and compare different methods to find the best one or to outline the better one in a given context.
By constantly covering trends and news, you demonstrate that you are actively engaged in your field, and you can also become a leader in delivering news about the industry.
5. Find Topics that Align with Your Content Marketing Strategy
A great way of coming up with ideas for your blog is to think about your overall content marketing strategy. By doing so, you can come up with blog post ideas that align and support your long-term business objectives. For example, you can plan content that aligns to get more email sign-ups, or to promote your new service, or, for example, you wish to boost the number of social media followers. Regardless of your business objective, you can always come up with ideas that revolve around:
- Lead nurturing: while analysing your business goals, you can come up with the idea that educational posts that address pain points, answer questions, can adequately convert your readers to paying customers.
- Traffic generation: Should your goal be achieving more website visitors, then focusing on search engine optimization around valuable keywords might be a good approach for you.
- Sales boost: If you wish to boost sales on your blog, then focusing on customer testimonials and case studies might give you that extra kick you are searching for.
The big idea is to connect each of your posts to your brand’s overall business goals – if your mission is to help people start a business or increase their professional productivity, blog topics should reflect those themes consistently.
To stay on track, you can create a social media calendar to help you assign a purpose for each of your posts and ensure it fits your overall content marketing strategy. Such an approach can help you minimize guesswork and ensure you are not publishing random posts for the sake of publication alone.
Conclusion – Finding Blog Post Ideas
Coming up with new blog post ideas can be overwhelming at times. However, if you focus on building a system that inspires and grants you ideas for your future publications, you have a great chance of producing high-quality blog posts that attract and convert readers.
When it comes to the creation of such publications, the most important thing is to think of what matters the most to your target audience – their fears, challenges, goals, and everyday interests. Then, draw inspiration from your personal and professional experience, customer success stories, and don’t hesitate to publish everything you find important and helpful to your target audience.
Remember – blogging is not about random publications, but about establishing connection, consistency, and credibility. Each post should be aligned with your overall business strategy and should aim at building trust, demonstrating expertise, and helping readers with their pains, questions, and needs.