We all know how great content marketing works for any online business. And not only it works great, but it is also essential to any business’ success. That’s why we’ve previously presented topics as how to be a copywriter and how to improve your writing skills.
The content is what drives people to your website because before they are users that you want to convert, they are people. And those people like to read, like to be intrigued, and of course, to learn something new.
To do that, you might find out the habits of content writers very helpful as they can point you out to what you are doing in the right direction or you are not doing but should be. Here is what the statistics show.
Content creators are usually people that do not know what amateurs are. They are not copy-pasting; they are not plagiarists, or else. They are just intelligent, always reading more, and expanding their knowledge in a lot of areas or a certain one.
With that said, you probably understand why they have that habit of reading news daily. They no longer think about that as a should-do task. It’s truly a habit. First coffee, then news. This helps them understand the context behind what is happening in the niche they are writing or working in. Of course, it also helps them keep up with the latest that is going on and motivates them to share more about each update.
Being a content writer is not something you go to work from 8 to 5 to do. It’s a part of who you are; it becomes a bigger part of your life than you know it. Which also means as a writer, you write a lot.
What most successful copywriters do every day is no only write what they are supposed to, but they also practice, challenge themselves, and change their perspectives. Some of them take freelance projects just so that they can write something completely different from they are used to; others take writing contests and tasks also aside from their work.
But most importantly, they all write regularly for their blogs and websites because they understand the importance of practice. You might ask yourself how do all these people stay inspired to write? And to be honest, it was a question I was asking too. The truth is you won’t always be inspired, but you need to stay focused on creating content because sometimes inspiration comes from the process.
Have a Content Calendar
If you are following our blog page you probably already have read how truly important, we believe the content calendar is and how it can help in many ways. It’s a process that helps manage time and prepares you for always having a topic to write on.
Writers keep up to date their content calendars because they know they will not always have time to think about keywords or topics. They usually write that calendar at the beginning of the month, they research their keywords, and for each next date for publishing, they have a buffer.
Study the Audience
Writing articles that buyer personas read is not an easy task and usually requires more research for the buyer persona than for the article itself. And that’s because different blogs or businesses have different audience segmentations. Like for a free hosting company, the users are entrepreneurial and business orientated, for a fashion blog hosted there, the expected users would be people with interests in clothing and fashion.
That’s why successful content creators are constantly following insights and expanding their knowledge and understanding of the audience they are expecting to be reading the articles they write. They know each detail about their buyer personas. Which social media channels they are using, what time of the day they are online, are they using mobile or desktop devices, what interests they have, and a lot more.
Another habit of the most successful content writers is the ability not only to write and comment but also to offer solutions. When writing, it is mandatory to give the audience something. It could be new information, a study and statistics, thought that they could take and spend even more time thinking about, or it could be a solution which is what they seem to be looking for mostly.
That’s a chance for your audience to remember your content and to find you as trustworthy. No one comes just to read what you have to say. Users want to be enrichened, to learn, to find out tactics, insights, or anything that they can’t think of themselves. And that’s how helpful you can be to them. Take advantage of that and be useful. That’s how successful content writers do it.