For any business, earning profit is important. But to become aware if the company is successful it needs to compare the ratio of the total profit that it makes to the cost of resources devoted...
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Customer Lifetime Value (CLV)
It is important for any business to have positive customer experiences to keep clients purchasing. In order to do that companies need to gain their trust and loyalty. Customer loyalty is when the...
Cost Per Click (CPC)
The goal of any company’s website is to get more visibility and traffic. This can be possible by different types of strategies. You can use the organic search. This is an unpaid process known as...
Click-Through Rate (CTR)
In Online advertising, it’s important to capture people’s attention. In order to accomplish this your advertisement needs to be effective. You can measure how successful your advert is by measuring...
Cash Flow
Business owners usually can't manage what they can't measure. That is why to know the movement of the cash in your company you must be able to measure it. This can be possible through a financial...
Net profit
The main goal of every business is to solve problems and earn revenue. The revenue or in other words sales is the money that a business receives when the consumer makes a purchase. In order for a...
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