Lazar Shishmanov, PhD

Lazar is a marketing specialist with more than ten years of experience in the field, eight of which as part of the marketing department at AwardSpace. Academically, Lazar holds a Bachelor's degree in Public Relations, a Master's degree in Semiotics, Language and Advertising, and is a PhD candidate in Integrated Marketing Communications. You can learn more about Lazar on his personal website.

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Latest posts:

How to Calculate Customer Lifetime Value

Entrepreneurs have different aims when starting or keeping a successful online business. But it is all combined and could not last without each other. They all want more traffic, more awareness, and more customers. And they all want that so they can convert it into...

5 Habits of Content Writers That Make Them Successful

We all know how great content marketing works for any online business. And not only does it work great, but it is also essential to any business’ success. That’s why we’ve previously presented topics such as how to be a copywriter and how to improve your writing...

What is a Buyer Persona and Why it’s Important to Have One?

When running a business online, everyone has different marketing approaches. However, they are mostly oriented in the same direction – more traffic, more sales, and loyal users. Although different entrepreneurs choose various ways to achieve that, they all need one...



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