Starting a blog is not always easy but keeping it up after is even more time consuming and ideas absorbing. If you are just starting a blog and you want to know how much time it will take and what effort will be needed, then you are in the right place.
There a few things to know before you start blogging. First, you need to have a plan. You might think it’s something personal, or it’s something that is in your complete comfort zone, and you’ll find it easy to keep up, but you will be surprised. The truth is no matter how into the topic you are, it’s mandatory to first have a plan.
With ideas for future posts in advance, with time frames for how often you will post, and with written ahead posts. Because, the second important thing to remember is, you will not always be willing to write. You won’t be always motivated and sometimes it will be hard to figure out what to write about or how to.
But let’s focus now on how often you can and should write in order to keep your consistency good. In order to do that we need to separate the different occasions of a blog by the size of it.
Small Personal Blog
First, let’s take a look at those that are having or are about to have a small blog for their personal interest. In this case, it’s accepted to post not too often. For example, once or twice a month up to once a week. This is because usually, people that keep a personal blog are not looking for positions in the search result page or for organic traffic at all.
Their aim is their own followers on the social media channels that are interested in the new content. However, a website should always be kept in order no matter the purpose. That’s why even if you are not fighting for Google’s attention, you need to make sure you have meta descriptions, alt text, rasterized images, well-structured pages, easy navigation, and easy to read posts.
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Big Influencer Hopes
The influencing industry evolves each day with so many people with different or similar ideas, sharing so much from their life and becoming real figures that others follow. This also means they need a particular platform to grow except social media. They usually chose YouTube or they create a blog with WordPress.
Their ambitions require a more consistent presence online. This means they should post at least every week. But sometimes they tend to miss even a whole month. Once you get to the right audience, it will be willing to wait as long as you promise to provide good content. (Here are some ideas to freshen up a blog.)
And to give you a hint, if you want to post once a week but find it difficult to find topics, then you can create different categories in your blog and write for a different each time. One can be numerous – (10 things I cook when I don’t have time), one can be with ideas for a concrete topic, another can be inspiring with posts from other blogs. If you ever feel stuck here are some more ideas.
Well Developed Business Blog
If you are working for a company keeping a blog, or you are running an online business, then there are different rules that apply here. “Rules” is not really the right way to say it though, because actually it again depends on how developed your website is.
But let’s take it you are a big brand. First, keeping a regular blog is mandatory. It’s needed for keeping good results in SERP as the SEO optimization is crucial to your organic traffic and website success.
Posting should be not only every week but a few times a week. Some big companies provide information each day or a couple of times a day, but you can start with two or three times per these days.
Again, the categories would help, but you can also include different types of content – blog posts, tutorials, news, or else. The important thing is to provide consistent update.
Speaking of consistent, it’s also important to post at the same time of the week each time. Since Google works with bots that crawl your website, you need to please them and this means post at the same time.