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Do we Forget These Facts About Social Media?
Many people would be surprised how many facts about social media they don’t give enough credit to. Some of them are marketers, experts, public relations consultants or everyday users. However, a lot of them think of social media as a giant and lose sight of the community that stands behind it.
On the other hand, there are people who don’t even think it is that important to be present and define. How about some statistics then?
The number of social media users worldwide in 2018 is 3.196 billion
77% of B2C companies have acquired new customers through their Facebook presence
86% of women will look at social media before deciding to make a purchase
1. Creating Relationships
The following quote of Nicholas Kusmich pretty much explains the first thing many social media marketers occasionally forget. They focus so much on the product, the sells, and results, that they don’t spend time thinking about actually building relationships with their customers.
Too many brands try to sell what they are selling, rather than using social to create relationships, offer value and generate leads.” Nicholas Kusmich, Founder & Director of the H2H Media Group and Author of “GIVE”
Being known as a brand and attracting new people is not everything. Creating bonds with people who are already followers is also significant. Business is done between people and when you show up on social media channels you should be there in a human way.
You can also read more about working on a certain social enterprise and the main value in the face of people here: Social Entrepreneurship
2. Taking Advantage of Multiple Platforms
One of the facts about social media that is also neglected is ignoring the majority of the platforms. When you focus on only one social media there is a high chance you are missing some of your customers or not reaching them.
Yes, some are pretty big and used by a lot of users and you might think they are enough for you. But others, like Pinterest, LinkedIn or Google+ can help you be in a community, be in a certain circle or group.
There you can share your content and it will be relevant to the readers. You can categorize them by terminology topics and it will be easier to control who checks your posts.
Learn How To Drive Traffic To Your Website Using Social Media and more about the proper social media channels, and the right frequency of your posts!
Different social media channels have a different audience. The more relevant the traffic is, the more likely you will be to boost conversion rates.
3. Paying for Campaigns
Social media is one of the cheapest and fastest ways when it comes to advertising. Paid ads for radio, television or even billboards are much more expensive and time-consuming.
But this doesn’t mean you have to just leave everything to the people and not invest in expanding your profiles.
When you are advertising on Facebook, Instagram, LinkedIn or any other, you don’t need a huge budget. You simply need to think about which people do you want to reach, what do you want them to see, and how do you want to impact them.
Advertising on social media is not the only thing you need to think about when reaching your pocket. Sometimes upgrading your website, your online presence, and awareness can take a little more thought.
Such as the thought of upgrading from free website hosting. This can help you a lot when you are determined to improve your business.
4. Timing
Timing is everything, they say. And so is with advertising. When you post a picture, video or whatever you decided is good for your audience, you want this post to be on top so that a lot of people can reach to, correct? Well, if you post it when everyone is still sleeping, or when they are at work, at school or on a vacation, no one will.
Yes, you can’t predict where is everyone at every moment but you have to think of the mass as a majority. There is a tremendous amount of data about when is a good time for any social media platform and the facts about social media are not to be disregarded. If you find out the statistics don’t work for you and your business, you can use a tool for the specific channel and analyze your particular users.
The best time to post on Facebook is 3:00 p.m. on Wednesday. Other optimal times include 12:00–1:00 p.m. on Saturdays and Sundays and 1:00–4:00 p.m. on Thursdays and Fridays.
5. Ignoring the Data
And talking about data, you can actually find out a lot of facts about social media when you start inspecting them. A lot of companies focus on posting interesting content, reaching more and more people, and of course attracting new buyers and users.
But it doesn’t matter at all if you can’t extract the point at the end. Only this way you will learn how to improve yourself, what your followers like, what attains and what they value. Additionally, you can make a strategy about your future posts and campaigns. Always try new things and constantly test different tactics. If something doesn’t work, simply learn from it.
People are accessing 69% of their media on their smartphones.
Explore not only your personal results but check at the main data and facts about social media. If you know 69% of people are accessing their media on their smartphones, you will know to adjust your pages and profiles to that. So always inspect, collect and search.
Always make sure you are using the right tools for your business in order to increase the value of your data.
In Conclusion
Social media is a lot more than sharing and liking now. It takes knowledge, time, resources, a lot of thought and creativity. If it’s still not working well for you, maybe it is time to contact professionals and leave them to do what they know.
97% of marketers are using social media to reach their audiences. If you are from that 3 % maybe it’s time to think about you’re doing it all right.
