One industry could be categorized into different market niches. Companies use these niches to satisfy their consumers. To understand if this niche is successful or the whole industry, companies take...
Month: September 2023
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Cache
Every consumer uses some kind of device or application, and every time it is accessed, data is extracted. This data must be stored so that the next time the user accesses this device, it can be...
Breadcrumb
On websites that have a lot of pages, users need navigation to find their way around more easily. Like the breadcrumbs in the fairy tale "Hansel and Gretel," they allow the users to retrace their...
Bounce Rate
In digital marketing, the act of “bouncing” is someone who visits a website and then immediately leaves, without interacting with the site. When the visitor leaves without interacting with the...
Benchmarking
It is important for companies to improve their performance and accomplish their goals. But to achieve this improvement, they need to find which areas need upgrading. This is where Benchmarking comes...
Affiliate Marketing
Marketing is all about getting people interested in the products or services of a company. The success of every business depends on the type of marketing strategy they deploy to their audiences. To...
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What is the Best Time to Post on Social Media
Social media platforms enjoy more than 2.3 billion users combined. Naturally, all of this many people can't be online at the same time. As a social media marketer, one ought to know not only what type of content to publish but when is the right time to do so. The best...
5 Ways to Be More Productive While Working from Home
Working remotely has traditionally held a bad reputation. More and more companies are adopting work from home policies. This is due to the current pandemic situation in the world. Long-term remote working appears to be here to stay and it’s up to companies everywhere...
What Creativity Looks Like in Digital Marketing Today
To be creative in marketing is not always an easy task, especially nowadays with all the transformations on the internet. You must be aware of the new trends and it will be good if you know how to implement them in your marketing strategy. As you might already know...
How To Grow Your Instagram Account in 2021
Unless you live under a rock, you might already know that Instagram is one of the most popular applications at the moment. As a matter of fact, 13% of everyone on earth is on it. Instagram is a platform and social media where you can share your pictures and videos...
Why is Digital Marketing So Relevant Today?
As we all know nowadays we live in a digital world and it is very important to know where to find the right audience. Most of us spend a lot of time online searching for the right content to entertain us or to help us grow professionally. Digital marketing is a...