Although your Instagram bio section may seem insignificant, in reality, it can greatly contribute to increased traffic on your website. When done correctly, these few words and a single link grant you the chance to attract just the right audience for your goods and services.
In this guide, we share some great Instagram bio ideas to help you boost your website traffic.
Read Also: 5 Best Instagram Analytics Tools to Help Your Brand Grow
In short, when working on your social media marketing plan, you should adopt:
Why Instagram Bio is So Important for Website Traffic
Your Instagram bio is not just a short description of your business. It is a call to action, and oftentimes one of the few prompts your Instagram followers can stumble upon when browsing your feed.
The idea is simple: a user who lands on your Instagram profile has already demonstrated interest in your feed. If they start browsing your profile, publications, and comments, then you have managed to catch their attention. At that particular moment, most of them make a crucial decision: should I click the link in bio, or should I leave? Here, your Instagram bio can help you persuade them to open your website and go deeper in your marketing funnel, or it can simply turn out to be not that interesting, and they simply return to scrolling and browsing other accounts.
Remember: good Instagram bios don’t say everything. In most cases, they answer one particular question that most Instagram users ask themselves: Why does following the link matter for me?
If you manage to answer this question and give some more details about your business and your offers, you have a high chance of persuading an Instagram user to open your website. For this reason, always include a benefit, a promise, or any other form of a clear outcome, so Instagram users know what they would get in exchange for their time and attention they grant you.
Read: 6 Social Media Marketing Tips to Enhance Your Online Presence
4 Essential Instagram Bio Ideas that Drive Traffic to Your Website
When working on your Instagram bio, you should always remember that you deal with a simple concept: user indifference. This means that if an Instagram user doesn’t immediately understand why they should click your website link, they simply won’t click it. This is why you should come up with clear and action-focused call-to-action prompts instead of generic and abstract claims. Below we list some ideas that can help you boost website traffic through your Instagram account.
Direct Value CTAs
Such CTAs perform well when your marketing campaign is focused on offering something tangible, such as information, free access, or another clear asset for the potential visitor. To come up with a compelling CTA prompt, try to answer the question that users are most likely to ask: What do I get if I click?
Here are some effective examples:
- Free Guide
- Launch Your Website Today
- Get Your Discount
Curiosity-Focused CTAs
Curiosity-focused prompts are quite effective if you operate in the field of arts, consulting, and other service-based businesses. To get the most out of such CTAs, don’t try to explain absolutely everything you offer, but instead try to persuade your potential clients to continue reading about your offerings on your website. Some great ideas include:
- Follow the link for more info.
- Don’t miss more details
- Read the full story by following the link.
Such CTAs work, as they create a bridge between the info on your Instagram account and the continuation of the story on your website. For optimal results, make sure that the landing page really delivers the rest of the story without any distractions and without breaking the promise of continuing the story.
Trust-Building CTAs
In case you need to solidify your authority and build more trust, some bio ideas can help you remove distrust friction. Such prompts focus on reassuring your potential website visitors that clicking is safe and will be directed to a platform that is trusted by others, and there’s no risk at all. Some useful examples include:
- Trusted by 10,000 users
- Award-winning agency at your service
- Lawyer of the Year can help you solve your case
Such Instagram bios are created to reinforce trust in potential customers, or, in other words, aim at reducing hesitation and showcase that you are a reliable business that people can trust. However, in all cases, you should not exaggerate your trustworthiness or lie about your achievements, awards, or number of satisfied clients. Remember that Instagram users can quickly distinguish authentic offers from inauthentic ones and will abandon an inauthentic offer at once.
Urgency CTAs
As the name suggests, urgency CTAs focus on promoting visitors to act now instead of later. Such Instagram bio descriptions are convenient for promotions, time-bound campaigns, product launches, seasonal discounts, and any other offer that is valid for only a limited period of time. The idea behind the prompt is simple – act now, as later the benefits we offer will not be available anymore. Some useful urgency CTAs include:
- Limited quantities available
- Only 6 units left.
- Once-a-year 50% offer.
Similar to how authority CTAs diminish hesitation, urgency CTAs diminish procrastination. Furthermore, for optimal effectiveness, the landing page your visitors land on should reaffirm the offer and keep the path towards purchase simple and short.
How to Incorporate the Link in an Instagram Bio for Optimal Impact
Instagram is where people discover you. Your website is where they understand you.
Coming up with an effective CTA is only the first step in the process. The next step is to craft a website and a landing page that can further drive your visitors through the marketing funnel. This is where a reliable web hosting service comes into play. Craft your website today, list your goods and services, and start building your online presence. You work with clients, we take care of the technicalities.