How to Create a Website to Sell: An Introduction to eCommerce8 min read
50% of small businesses fail by their fifth year. And 42% of those that fail do it because there’s no market for their product or service. (VisualCapitalist, 2017)
In the contemporary economic environment, starting a business can be a daunting experience. This is due to the innumerable dynamic links in the commercial network prompting enterprises to remain relevant and up-to-date.
Usually, relevance comes with the ability to keep pace with the innovations and developments popping up daily and this is a task that is not up to everyone’s abilities.
As a business is being born, there are multiple points that need consideration for it to survive. How to create a website to sell their products and services is one of them. Not the creation of the website, per se, but rather the overall digital strategy development that leads to a successful eCommerce business.
This includes the logistics of creating a website but what is more important in this case is the deliberate care to turn it into a digital space that not only attracts customers but also retains them.
How to Create a Website to Sell Products and Services?
People often say that you don’t sell a product, you sell a story. In the online domain, this is especially true as people will spend hours browsing the web and you only occupy a small portion of that time. In order to do it the right way and to get visitors to stay within your own digital realm, it is imperative to build a space that appeals to the users’ desire for innovation and storytelling. This is where the website’s role comes into play. So how to create a website to sell your sevices or products?
1. Web Hosting. Something that might not appear to be a priority as a web business is being born is web hosting. This, however, is one of the most decisive factors of your prospective website’s sucess.
While web hosting comes in different forms, choosing the right one for your needs is a quite straitforward process. How much does web hosting cost is one of the leading factors of the decision. The features included in the plan and the prospective traffic flow are also important parts of choosing web hosting.
2. Domain name. Choosing a memorable and witty domain name in 2019 has proved to be a tricky endeavour. This is mainly because domain names have become an influential business industry and most one-word ones are already taken.
Nevertheless, the past couple of years witnessed a tremendous new tendency in brand naming – misspelling. That’s right some of the most memorable brands have spelling errors in their names (Lyft, Froot Loops, Tumblr, Scribd, etc.) and this is what makes them so easily recognizable. Whatever brand name you come up with, it’s always useful to know which domain name is best for SEO.
3. Content Managing System. Once the first two points are checked, it’s time to choose a CMS for the prospective eCommerce website. We have been recommending WordPress for this, mainly because of the opportunity it provides to use the ready-made WooCommerce platform turning any website into an eCommerce one.
Moreover, WooCommerce plugins will allow a high customization of the website and will encourage the creation of a versatile content.
4. Storytelling. As already mentioned, storytelling is not a new concept for getting people to adopt a certain behaviour. In fact, not many other techniques have worked in the mass manipulation and population governing processes like mythology and stories have.
Because of this, when a brand starts its web journey, it is essential to extract the fundamental experience they are capable to provide to their users and turn it into a story worth telling. It does not need to be a sophisticated narrative but rather a compressed journey users take as they get acquianted to your business.
5. Marketing. Once you’ve found out how to create a website to sell your services, it’s time to market it to the world. This does not necessarily involve hiring a powerful digital marketing team that deals with your reach but rather simply putting deliberate effort to find your audience and comprehend its needs.
Social media has proven to be the number one choice of small business owners when it comes to reaching out to the audience and promoting your services. Moreover, driving traffic to your website using social media is a sure way to accumulate a quality visitor base.
The new-age turn digital businesses has left a persistent mark on economics and consumption. From human behaviour to economic networks, the whole business environment is forever altered. There is, however, a basic customer desire that has remained unchanged – that of storytelling.
eCommerce has only come to demonstrate just how important of a role stories play in decision-making and overall customer behaviour. Online, brands are engaging into the process of narrative creation more than ever before. This is not a surprise considering the overall flow of information humans are surrounded by on the web.
From web hosting to CMSs, multiple choices lie on the way to creating a website to sell your services. All of these are some pointers to follow while building your business. Nevertheless, the leading and most powerful one is that of human interaction. Satisfying the need of a customer means making a story come to life. And this is what makes a business stand out.
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