Lazar Shishmanov

Lazar is a marketing specialist with more than ten years of experience in the field, eight of which as part of the marketing department at AwardSpace. Academically, Lazar holds a Bachelor's degree in Public Relations, a Master's degree in Semiotics, Language and Advertising, and is a PhD candidate in Integrated Marketing Communications. You can learn more about Lazar on his personal website.

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What is GDPR?

GDPR stands for General Data Protection Regulation which is a directive (rule) adopted by the European Parliament (in 2016) and aims to control the processing and collecting of personal data of...

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What is Upselling and the Right Way to Do It?

A few years ago, I was part of another business and had to meet upsells very often. Interesting thing is – no one thought of me. Because everybody wanted to do it and get an advantage, meaning no one wanted me to be good at it. But sometimes, it’s a skill you learn by...

How to Create Your Own Email Domain in 3 Easy Steps

Earlier this year, Compass released its E-commerce Conversion Rate Benchmark report. The takeaways provide an insight into the most effective e-commerce acquisition channels and conversion rates by product types. According to the report, email is the second-best...



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